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| To take the initiative in practicing, in the field of Asia, the globally accepted Japanese values,
which were cultivated by our predecessors through the centuries, for the enhancement of them,
and also to seek a way to create values of our clients by integrating the Japanese values and Asian values,
sowing new "seeds" and meeting new "needs".
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1.To devote ourselves to developing our clients, partners and communities by sowing "seeds" and
meeting "needs"
2.To offer new and feasible services and to help to create new values for customer satisfaction by
keeping on combining innovative "seeds" and long-established skills and technologies
3.To create a new way that breaks the barriers of the existing values, regions and cultures, and to
provide the next-generation design processes
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1.To develop in Asia the safety, security and high quality services and products of Japan and also
offer them to Asia
2.To develop in Japan the services and products that embody the potential strength and speed of
booming Asia, and to offer the "seeds" to create new values
3.To contribute to our clients, partners and communities by actively disseminating services and
products that can be shared widely among Asian countries, utilizing our corporate resources
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